What if the smartest move I could make was to buy back my brainpower instead of buying more tools, courses, or to-do lists?
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The Day My Brain Broke (Literally)

It was a Wednesday afternoon, and I realized I couldn’t think.
My inbox clogged, browser tabs exploding, a dozen half-baked ideas bouncing in my head…and yet, I had no idea what to start first.
So I did what any logical person does when life feels like a blender without a lid—
I spilled coffee on the keyboard so I’d have no choice but to shut the laptop down.
It was a forced “pause,” but it sparked a wild thought:
What if the most valuable thing I could buy isn’t a tool or a course—but… my own mental clarity?
That was the moment everything changed.
Why Our Brains Are the Greatest Leverage in Business (If Kept Sharp)

Let’s cut to the chase: your brainpower outvalues everything else you own in business.
Why?
- It enables strategy… not just strategy execution
- It sees creative ideas before they go stale
- It stays sharp for opportunity, not reaction
But most of us give that mental gold away—minute by minute—to low-leverage tasks, “urgent” noise, social scroll, and content chaos.
So, two questions I want to lay down from here:
What if you could buy back your brainpower—and protect it like gold?
What if those reclaimed mental hours priced themselves—over and over?
“This is exactly how I bought back my brainpower and took control of my focus.”
Step 1: Audit Your Mental Spend

Most of us don’t spend time. We drift through it, leaving marks everywhere.
I shut everything down and asked:
- What drains my energy daily?
- What mental loops keep me awake at night?
- What tasks trigger stress—even while I’m doing them?
Once I mapped out the problems—email overload, Slack ping mania, 160 unread tabs—it became obvious what needed buying back first.
Reader Reflection:
- What are the top three things stealing your focus today?
- Which one, if removed, would give you back your sharpest mind?
“Wondering how I bought back my brainpower? It all started with a simple shift in priorities.”
Step 2: Protect the Prime Hours of Your Day

Here’s a secret:
Your first 90 minutes after you wake? Gold.
Your last 60? Platinum (if you’re a morning person).
That’s your zone of peak brainpower.
So I declared:
No email. No Slack. No random tasks during these hours.
Instead?
- 30 minutes of writing (high-leverage thinking)
- 30 minutes of planning or creating
- 30 minutes of reflecting or mechanizing (strategy, systems)
It wasn’t fancy. But every day, I reclaimed my thinking bandwidth—and with it, productivity soared.
“Let me walk you through how I bought back my brainpower, step by step.”
Reflection Prompt:
- When is your brain sharpest?
- What could you build in that block if you guarded it every day?
Step 3: Optimize, Automate, Eliminate

You don’t need more tools—you need fewer interruptions.
Here’s how I cleaned house:
- Built email macros & replies for common responses
- Scheduled Slack-free hours
- Curated and deleted browser tabs
- Assign admin tasks to a VA (stole back 5 hours weekly!)
- Used Zapier to connect tools so I never logged into 7 separate solutions
Each change cost zero or pocket change—but each bought me precious clarity that compounded week over week.
“The breakthrough happened the day I truly understood how I bought back my brainpower.”
Step 4: Batch the Brain-Drainers
Some tasks are energy vampires: chopping updates, formatting, minor fixes.
These steal cognitive juice all day long.
So I picked a weekly “Batch Block”—once-a-week session for:
- Posting content
- Updating funnels
- Tech checks
- Financial reviews
That way, my days stay energized and my mind stays focused on what matters—strategic thinking.
Journal Thought:
- What low-leverage tasks are draining your mind hour by hour?
- How could you isolate them into one monthly or weekly session?
“If you’re feeling overwhelmed, learn how I bought back my brainpower and clarity.”
Just like James Clear explains in his guide to focus, clarity starts with subtraction—not addition.
Step 5: Schedule Thinking Sessions (Not Just Meetings)
Meetings don’t birth ideas. Thinking does.
So instead of defaulting to “Today’s meeting schedule,” I carved out:
One weekly Thinking Session: 60 minutes where I let my mind roam—no intention other than solving or exploring.
It’s where ideas sprung…where offers got sharper…where stress got lighter.
Because a well-tended mind is still the most powerful tool.
Question for You:
- If you scheduled 60 dedicated thinking minutes this Thursday, what pressing problem could you solve by end of day?
“You’ll soon see how I bought back my brainpower without spending a fortune.”
Step 6: Use Rest as a Strategy Tool
I learned the hard way:
Rest isn’t lazy. It’s strategic.
Days I did nothing—no emails, no work, no pressure—were often followed by leaps in clarity and creativity.
Now I guard a full day off each week.
No device but my phone.
No email.
No product watching.
And yes—my business not only survived, it thrived.
Step 7: Build Feedback and Reflection into Your Routine
A sharp mind checks itself regularly.
So I added a 15-minute Friday ritual:
- What worked this week?
- What cost mental energy?
- Where were my best ideas born?
- Changes for next week?
This gives me clarity week after week—and makes the next step intentional instead of blind.
Real Talk: When the Brain Breaks—Opportunity Opens
Two months after I started this clarity model:
- Offer ideas hit triple the relevance
- Conversions rose 30%
- Business pivoted into mental clarity consulting (Irrelevant? Not so.)
But the real victory?
I stopped trading my life for results. I now earned because of smart thinking—not despite it.
That’s the win: money + clarity + freedom.