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Forget finding a niche. Find the money. Here’s how to start selling without being boxed in.
No niche no problem — that’s the truth most beginner creators need to hear.
If you’ve spent more than five minutes trying to start a business online, you’ve been hit with this:
“You NEED to find your niche first.”
As if that’s some magical first step that unlocks all the cash.
Truth is…
“Find your niche” is bad advice.
It’s vague.
It’s stressful.
And it’s keeping a lot of people broke.
Because while you’re out here “figuring it out,” someone else is out there making money selling something imperfect… to someone who’s actually buying.
So let’s burn this down and rebuild from the ground up.
You don’t need a niche.
You need a problem to solve.
No niche? No problem. You can still sell effectively.
1. The Niche Myth That’s Keeping You Broke
Let’s clear this up:
The idea that you need a perfectly defined niche to make money online?
That’s a productivity trap disguised as smart advice.
Think about it…
You sit there, trying to decide if you should focus on dog owners, new moms, gym bros, or finance nerds.
You tweak your bio, change your Instagram handle five times, and make zero dollars.
Meanwhile, the guy who picked one problem, created something helpful, and slapped up a simple sales page…
He’s getting paid.
Why?
Because he focused on the offer.
Not the niche.
The truth is simple: no niche, no problem — just solve a pain.
2. Niche vs. Problem-Solving: What Actually Makes You Money
Let’s reframe the game.
You don’t need to say:
“I help divorced dads who love kettlebells optimize their morning routines.”
You need to say:
“Here’s a problem people are having. I can solve it.”
Boom. Done.
Because people don’t care about your niche.
They care about whether you can help them make money, feel better, save time, or stop struggling.
Here’s the winning formula:
Problem ➝ Solution ➝ Offer ➝ Money
That’s it.
Notice how “niche” isn’t even in that equation?
You don’t need a niche to start — no niche no problem.
3. What to Sell If You Have No Niche
Alright, let’s talk about real money now.
You’re probably wondering, “Okay, I don’t need a niche. But what do I sell then?”
Here’s what sells — every damn day — no matter what niche you’re in:
🧠 1. Sell a Solution to a Specific Pain
Don’t sell information.
Sell transformation.
Don’t teach “productivity.”
Help people go from chaos to clarity in 7 days.
Don’t teach “marketing.”
Help people get 5 clients this week using 3 emails.
Specific pain ➝ Specific solution = Cash.
🔁 2. Sell a Repeatable Process
People don’t want options.
They want a path.
If you figured out a way to do something once — lose weight, grow a following, double your rates — sell that method.
Even if it’s messy. Even if it’s personal. Even if it’s not perfect.
If it worked for you, someone out there wants that shortcut.
💻 3. Sell Templates, Frameworks, or Tools
You know what sells fast?
- Scripts
- Templates
- Swipe files
- Spreadsheets
- Systems
People don’t want to figure stuff out.
They want you to hand it to them.
Thousands are proving daily: no niche no problem is a real strategy.
4. “But What If I’m Not an Expert in Anything?”
Let’s destroy that fear right now.
You don’t need to be a guru.
You just need to be one step ahead of someone else.
That’s it.
Let me give it to you straight:
If you’ve solved a problem — any problem — there’s someone behind you on that same path willing to pay to skip the pain.
Maybe you figured out:
- How to land freelance clients on Twitter
- How to lose 10 lbs without counting calories
- How to build a website in 3 days
- How to create content that actually gets shared
You don’t need a degree or 100k followers.
You need a result and a willingness to share it.
Nat Eliason – Does Your Blog Need a Niche? Maybe Not
Still stuck on picking a niche? Try this instead: no niche no problem.
5. The “Pick a Person, Solve a Problem” Strategy
If “pick a niche” stresses you out… here’s a better move:
Pick a person. Pick their problem. Create something that solves it.
That’s it.
Let’s say you pick:
- Busy freelancers who can’t stay consistent
- Side hustlers with zero time
- New creators stuck in content paralysis
Now give them:
- A system to plan 30 days of content in an hour
- A method to create a product on weekends
- A way to automate client outreach
And you’re in business.
You don’t need to brand yourself as “the freelancer niche guy.”
Just solve their damn problem.
Let go of the niche stress — no niche no problem is a mindset shift.
6. How to Test an Idea Without Having a Niche
Let’s say you have an idea but no clue if it’ll sell.
Here’s what you do:
Step 1: Write a 1-sentence pitch
“This is a [template/system/guide] that helps [a person] get [result] without [annoying things they hate].”
Example:
“This is a 7-day content planner that helps busy creators post daily without burnout.”
Step 2: Post it online
Twitter. Threads. Reddit. Facebook groups. Whatever.
Say:
“Working on this thing. Want early access?”
Step 3: See who raises their hand
If people say “I need this!” or “Where can I buy it?” — you’ve got a winner.
If not, tweak and try again.
No sales page. No funnel. No niche.
Just a test. Fast.
This guide proves it: no niche no problem works when you focus on results.
7. What Actually Makes the Sale?
Let’s talk about the truth.
It’s not the niche.
It’s not the brand colors.
It’s not even your “authority.”
Here’s what makes people buy:
- You get them. You talk like them. You name their pain.
- You show the path. You’re not guessing. You’re guiding.
- You give clarity. “Here’s what to do next. Here’s what happens when you do.”
- You make it easy. The product is simple, quick, and solves the thing.
That’s all anyone wants.
No niche no problem — focus on people, not categories.
8. The Creator Economy Doesn’t Need More “Experts”
Let’s be honest.
The internet is drowning in advice.
What we need is clarity.
What people will pay for is simplicity.
So if you’re sitting there thinking:
“But I’m not sure what I know is valuable…”
Let me remind you:
- People pay for confidence
- People pay for simplicity
- People pay for speed
If you can shorten the distance between problem and result, you can get paid.
Period.
Starting online? Remember: no niche no problem if you solve real issues.
9. Final Warning: Don’t Let “Niche Hunting” Be Your Excuse
I’ve seen it too many times.
Talented people hiding behind research.
Smart people overthinking instead of selling.
Creative people playing the “I’m still figuring out my niche” game for years.
Let me say this as clearly as possible:
“I’m still figuring out my niche” is often code for “I’m afraid to put something out and get rejected.”
And that fear?
It’s costing you time, money, and momentum.
So here’s the mindset shift:
You don’t need a niche.
You need an offer that solves a clear problem for a specific person.
10. Your 3-Step Action Plan to Start Earning Without a Niche
Let’s make this simple.
✅ Step 1: Pick one problem you’ve solved for yourself
Think small. “I used to struggle with __, now I do __ instead.”
✅ Step 2: Package that into something simple
Template, PDF, checklist, video guide, Notion doc — whatever.
Make it solve that one thing.
✅ Step 3: Post the offer
No niche. No website. No logo.
Just:
“Hey, I made this thing to help [person] do [result]. Want it?”
Let the market tell you what works.
Not the niche police.
Not some guru.
Real people. Real response. Real cash.
The Bottom Line
You don’t need a niche.
You need momentum.
You need clarity.
You need to solve a problem and make an offer.
That’s the whole game.
And when you play it this way, you can stop hunting for your niche…
…and start collecting payments from real people who are damn happy you showed up.