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Life Change Principles: 12 Rules for People Who Are Dead Serious About Changing Their Life
12 brutally honest principles to build a life that pays you, frees you, and fulfills you.
I’m not trying to sound arrogant, but I’ve never had a problem figuring out what I want.
Most people aren’t “confused.” That’s a lie they tell themselves to feel safe. When they say, “I don’t know what I want,” what they really mean is “I don’t want to do what it takes to get it.”
You know what you want. You definitely know what you don’t want. That’s the same thing—just seen from the other side of the mirror. But because the road to getting it is hard, uncomfortable, and loaded with ego-bruising failure, it’s easier to play confused than to play the game.
Let me make this simple for you.
I’ve always known what I wanted because I paid attention to what I didn’t want:
- A job I hate
- Work that kills my soul
- A body I can’t stand
- A partner I don’t respect
- A mind that beats me down instead of lifting me up
That alone tells you everything.
So I built my life by doing the opposite:
- I became an entrepreneur, even after seven failed businesses
- I started writing online to build leverage and escape wage slavery
- I fixed my health
- I let those three pillars open up the rest of my life
- And I watched my mind finally chill out as I got stronger. (Funny how that works: weights feel lighter when you stop being weak.)
The truth is: you know what you need to do.
Some version of this path is burning inside you. That quiet nudge? That’s your psyche begging you to actualize. Your ego just keeps clicking on distractions, chasing likes, or binge-watching dopamine.
Let’s fix that.
Let’s give your mind a place to focus. Let’s create a future that has more gravity than the nonsense pulling you down.
This is the framework:
The 12 Rules of Creation.
A system designed to help you build a future worth waking up for.
A system that actually works in business, creativity, relationships, and life.
And if you run this often enough, it will change everything.
Rule 1: Anti-Vision – Know What You Refuse to Tolerate
Before you figure out what you want, get clear on what you won’t accept anymore.
This is your anti-vision. The worst-case version of your life. The version that keeps you up at night. Write it down. Get pissed off at it.
Start a note:
- Jobs you’ll never do again
- People you refuse to become
- Arguments you never want to have
- Emotions you never want to stay stuck in
This is fuel. Positive fear. It’s meant to kick your ass into motion.
Rule 2: Vision – Your Personal North Star
If you don’t have a vision, you’re drifting. You’re a cork in someone else’s ocean.
Write down what you want your life to look like. Not someday—now. In detail. What you do. Where you live. Who you’re with. How it feels to wake up.
Make it vivid. Revisit it often. Change it as you evolve. This isn’t a tattoo. It’s a compass.
Rule 3: Mission – Bridge the Gap Between Now and Your Vision
Your mission is the journey. It’s how you close the gap between that anti-vision nightmare and the dream life you just mapped.
Every action either moves you closer or further. So if something doesn’t align with your mission, cut it.
You don’t need permission. You need clarity and guts.
Rule 4: Standards – What You Allow Is What You Get
You’re not where you want to be because you’ve been okay with not being there.
Standards are absorbed. From your friends. Your environment. What you let slide.
Change your standards, and your life recalibrates.
Achieving transformation requires living by life change principles, not just hoping for better days.
Rule 5: Big Goals – Make It Stupidly Simple
Big goals give you direction. Small goals give you traction.
Break it all down:
- Decade goals
- Year goals
- Month goals
- Week goals
- Daily actions
If today’s to-do list isn’t tied to your 10-year vision, what are you even doing?
12 Powerful Rules To Change Your Life Completely
Rule 6: Projects – Where Goals Meet the Real World
You don’t learn from reading. You learn from building.
Turn every goal into a project. Sketch the map. Create deadlines. Identify the gaps in your skillset. Get moving and let the struggle teach you.
Life change principles give clarity to your daily actions.
Rule 7: Education – Get Smarter, Every Damn Day
You’re not where you want to be because you aren’t as smart—or as skilled—as you need to be. That’s not an insult. That’s reality.
Every project has a required mindset and skillset. Study both.
Self-education is non-negotiable. If you stop learning, you stall. And the world doesn’t wait for stalled creators.
Embracing life change principles can transform how you see opportunity.
Rule 8: Limitations – The Creative Boundaries You Refuse to Cross
Anyone can get rich by torching their health, family, and soul.
But you won’t do that. Your limitations are sacred. You don’t sacrifice meaning for metrics.
This is where creative constraint lives:
“How do I achieve this without becoming someone I hate?”
Many readers find that life change principles become a compass for decision-making.
Rule 9: Levers – The Boring Work That Moves the World
Every day, you’ve got levers. The small actions that compound. The unsexy stuff that builds empires.
Do them. Every day. With excellence.
For me, it’s writing. For you, it might be building, coding, creating, selling.
Figure it out. Pull the lever.
Reflect on how life change principles shift your standards and habits.
Rule 10: Challenge – Where Fulfillment Is Born
Fulfillment lives at the edge of your comfort zone.
Too easy? You’re bored.
Too hard? You’re anxious.
Just right? You’re flowing.
This is where mastery lives. On that tightrope. Find it. Stay there.
Build momentum by applying life change principles consistently.
Rule 11: Curiosity – Let the Journey Surprise You
You can’t rigidly force your way through life. Stay curious.
Follow threads. Ask questions. Get lost on purpose sometimes.
Your vision is the lighthouse, but you still have to explore the waters.
Rule 12: Experimentation – Build Your Own Game
Don’t just copy the path. Create your own.
Try what others teach. See what works. Break what doesn’t. Remix your own version.
This is your life. Not a textbook. Be a scientist. Be the subject. Be the lab.
When You’re Lost, Run the Rules
Lost in business? Run the 12 Rules.
Lost in love? Run the 12 Rules.
Lost in life? Run. The. 12. Rules.
The game is simple:
Clarity on what you want.
The willingness to build it.
The guts to stay on the path even when it hurts.
Final Thought: Better Choices, Better Life
You’re not where you want to be because of the choices you made.
Let that sting. Then let it empower you.
Zoom out. Who do you want to become?
Zoom in. What choice leads there right now?
That’s it. That’s the game.
Your decisions are the architecture of your destiny.
You don’t need another course. Another podcast. Another guru.
You just need a better process.
This is it.