Built My Business Backwards On Purpose was my decision to design life first—and build a business that serves it. Most entrepreneurs hustle through offers, marketing, and clients only to burn out and lose themselves. I flipped the model: lifestyle, energy, offer, systems—and the results were transformative.
Most people build a business like this:
Step 1: Hustle hard.
Step 2: Burn out.
Step 3: Realize they hate what they created.
Step 4: Try to buy back their time with money they don’t have anymore.
Ask me how I know.
Because I did that the first time around.
The second time?
I built it backwards — on purpose.
No, I didn’t wait to “deserve” freedom.
I didn’t earn rest by surviving the grind.
I started with the life I wanted…
…and then created a business that would fund it.
Sound crazy?
It worked.
So if you’ve ever felt like your business is building a cage instead of freedom — keep reading.
This one’s for you.
Table of Contents
The First Time I Did It “Right” (And It Broke Me)
I started like everyone else:
- Product first
- Marketing second
- Systems later
- Myself? Dead last
My calendar was a war zone.
My inbox was an emergency room.
My brain was fried eggs by Friday afternoon.
And yet… revenue looked “impressive” from the outside.
Problem?
I hated what I built.
I had clients I didn’t want.
Offers I couldn’t stand.
A business that felt like babysitting my own to-do list.
Freedom? That was “someday.”
Until I snapped.
One Thursday night, I looked up from my laptop and realized I’d been staring at a sales page for 4 hours — tweaking copy that was already fine — and I felt NOTHING.
No joy.
No energy.
No desire to sell what I was building.
So I shut the whole thing down.
What If I Built My Business Backwards On Purpose?
That’s the question that started it all.
What if I flipped the model?
Instead of:
Offer → Marketing → Clients → Freedom
…I tried:
Lifestyle → Energy → Offers → Systems
What if I:
- Started with my actual dream day — not the one I thought I’d get to “one day”?
- Only built offers I’d want to deliver on repeat?
- Created around what I wasn’t willing to compromise?
So I did.
I built my business like a reverse funnel:
- Freedom first
- Flow second
- Money third
And funny thing?
Why outbound links matter for SEO (Yoast)
The money came faster than ever before.
Here’s What Building Backwards Looked Like (For Real)
Let’s get tactical. Here’s how I rebuilt everything — on purpose, and out of order.
✦ 1. I Designed My Days First
I started by asking:
“If I had the money, clients, and impact already — what would my week actually look like?”
Not some fake “laptop on a beach” fantasy.
Real life. Honest rhythms.
I wrote it out.
- Wake up when rested
- No meetings before 11am
- 2 hours of creative work
- 2 client calls max per day
- Fridays off
- No launches that feel like stress marathons
Then I built the business to match that.
Instead of working to buy time back later, I protected it upfront.
Built My Business Backwards On Purpose was the turning point.
✦ 2. I Built My Offer Around My Energy
Instead of asking:
“What does the market want?”
I asked:
“What can I deliver consistently without resenting my clients or burning out?”
My answer: deep, high-impact strategy in small containers.
So I created a simple 4-week intensive.
No ongoing support.
No Slack.
No handholding.
Just pure transformation in a tight container.
Turns out?
Clients loved the boundaries.
And I loved showing up with full energy — every time.
I literally Built My Business Backwards On Purpose to reclaim my life.
✦ 3. I Stopped Scaling, Started Simplifying
Every “7-figure playbook” tells you to scale.
- Grow your team.
- Add more offers.
- Run ads.
- Build a funnel stack.
- Dominate the niche.
I did the opposite.
I trimmed.
- Cut offers that didn’t light me up
- Paused content that didn’t convert
- Said no to any client that felt heavy
Simplicity became my superpower.
Because the more I simplified…
…the more I scaled.
That was when I truly Built My Business Backwards On Purpose.
✦ 4. I Made Peace with Making Enough
This one’s gonna hurt some people’s egos.
I stopped chasing “million-dollar months.”
I stopped trying to 10x every quarter.
I stopped buying into growth for the sake of it.
Instead, I asked:
“What’s enough for me to live really, really well — and feel free?”
That number was shockingly small compared to my previous goals.
And once I hit that?
Every dollar after that was play money.
I started creating from overflow, not obligation.
And people could feel it.
Sales felt lighter.
Marketing got bolder.
Results got better.
I designed everything after I Built My Business Backwards On Purpose.
What Actually Happened (The Results)
You’re probably wondering: “Did this work?”
Yup.
Here’s what building backwards created:
✅ Doubled My Income
Because I priced offers based on value and energy — not hourly effort.
When you love what you sell, and you’re not exhausted? You sell better.
✅ Tripled My Time Off
I take 2 Fridays off per month — minimum.
Sometimes more.
And guess what?
The business runs anyway.
✅ Best Client Results Ever
Funny how showing up from overflow — not depletion — makes you a better coach, creator, and leader.
Clients noticed.
They referred more.
They stayed longer.
They paid higher.
✅ Total Alignment
I don’t dread launches anymore.
I don’t fear burnout.
I don’t feel stuck in what I created.
Every part of my business — from my calendar to my cash flow — reflects who I am.
Not who I thought I had to be.
Questions to Ask Yourself (This Will Get Real)
Want to build your version of this?
Start with these questions:
- What does your ideal week actually look like — if money weren’t an issue?
- What offers could you deliver on repeat without draining your energy?
- What’s your “enough” number — the income that would fund your real freedom?
- What’s one thing in your business you’d delete today if you weren’t afraid?
- What are you doing for growth that’s actually costing you peace?
Sit with these. Don’t gloss over them.
This is where your custom blueprint starts.
Final Thought: You Can Build It Your Way
You don’t need to earn your freedom later.
You don’t need to suffer through complexity before you get simplicity.
You can build it backwards.
Start with how you want to feel.
Build from what lights you up.
Protect your energy like it prints money — because it does.
And when you do?
You’ll stop trying to scale something you secretly hate.
You’ll start showing up present, potent, and powerful.
And you’ll actually love the life you wake up to.
That’s the real win.
Want the “Backwards Business Builder” Toolkit?
DM me BACKWARDS and I’ll send you:
✅ My “Reverse Roadmap” Template
✅ Ideal Week Designer
✅ Offer Energy Filter
✅ Simplicity Scale Checklist
Because your business isn’t a sacrifice.
It’s your creative playground.
Let’s build it that way — on purpose.