Building business your way doesn’t mean reinventing the wheel—it means rebuilding with clarity, energy, and intention.
Let me tell you about the most ironic success story I’ve ever lived.
I built the right thing—my dream offer, dream clients, dream business.
But I built it the wrong way—with burnout baked into every brick.
It worked.
But it hurt.
It scaled.
But I suffered.
The product was beautiful. The process? A mess.
And I didn’t realize just how backwards it was until the day I almost walked away from it all—not because it was broken…
…but because I was.
So if you’ve ever looked at your “success” and wondered why it still feels heavy, you’re not alone.
This is the story of how I unbuilt the wrong way—so the right thing could finally breathe.
Table of Contents
The Dream That Became a Demand
When I first started this business, I had a crystal-clear vision:
✅ Help people create offers that feel aligned
✅ Teach in a way that felt simple, honest, direct
✅ Work 25 hours a week or less
✅ Make good money from real service
That was the dream.
And here’s the wild part:
I actually built that.
Kind of.
I had a high-converting offer.
Clients were thrilled.
Revenue was consistent.
Waitlists. Testimonials. Referrals.
From the outside?
It looked perfect.
But inside?
I was suffocating.
Why?
Because I had layered a beautiful business on top of a broken operating system.
Building a business your way allows for greater flexibility and personal fulfillment.
To learn more about sustainable business practices, check out this guide on effective business strategies.
I Followed Every “Proven” Strategy
Let’s get real:
I built the business using every “guru-approved” playbook out there.
- Offer ladder? ✅
- Automated launch system? ✅
- Evergreen webinar funnel? ✅
- Weekly live sessions? ✅
- “Value stack” sales pages? ✅
- Objection-handling scripts? ✅
I did it all.
Because that’s what they said would work.
And it did work.
But here’s what I didn’t realize:
Just because a strategy works…
Doesn’t mean it works for you.
By focusing on building your business your way, you align your work with your core values.
The Cracks That Started to Show
At first, it was little things.
- I started dreading calls I once loved.
- My content sounded like everyone else’s.
- I was “performing” instead of connecting.
- I spent more time tweaking copy than talking to clients.
- I kept optimizing, scaling, automating—but feeling less and less human.
The worst part?
I was too “successful” to complain.
Who would believe me?
Who would understand that I’d won the game…
…but didn’t want the trophy?
Embracing the concept of building a business your way can lead to sustainable success.
The Moment I Almost Burned It All Down
It was a Thursday.
I had five client calls.
Two podcast interviews.
A bonus Q&A session for my course.
And an inbox full of “quick questions.”
I opened my laptop at 8AM and felt a literal pit in my stomach.
This wasn’t freedom.
This wasn’t why I built this.
This wasn’t mine anymore.
It was a business that technically served them… but starved me.
And I almost walked away.
Not because the thing was wrong.
But because the way I built it was.
When you prioritize building a business your way, you create a work environment that suits your lifestyle.
The Radical Decision: Burn the “Right” Strategy
That weekend, I made a decision that scared the hell out of me:
I deleted everything that didn’t feel like me anymore.
- Funnels? Gone.
- Launch calendar? Wiped.
- Content plan? Tossed.
- Course bonuses? Cut.
- Team tasks that felt heavy? Delegated—or deleted.
It wasn’t a shutdown.
It was a strip down.
To find the real business underneath the busywork.
The journey of building a business your way is both challenging and rewarding.
What Happened When I Rebuilt My Way
Here’s what I changed—and what it changed for me.
✅ 1. I Rebuilt My Offer Around Simplicity
I stopped adding layers to impress people.
Instead, I asked:
“What’s the one result I can help someone get—deeply, simply, and powerfully?”
Then I built my offer around that one thing.
No value stack. No add-ons. No fluff.
The result?
My delivery got better.
My clients got clearer.
My sales conversations got way easier.
✅ 2. I Ditched the Content Machine
No more 30-day content plans.
No more “3 pillars of authority.”
No more hacks to beat the algorithm.
I started writing what felt true.
- Some days it was a story.
- Some days a rant.
- Some days a question.
- Some days nothing.
I trusted my voice, not the “volume” game.
And ironically?
Engagement went up.
Because people felt me, not my strategy.
✅ 3. I Focused on Conversations Over Funnels
I shut down my sales pages.
I stopped pointing people to checkout links.
Instead?
I just said:
“If this resonates, message me. Let’s talk.”
Real DMs. Real dialogue. Real clarity.
The sales didn’t just continue—they got faster.
Because humans trust humans.
Not countdown timers.
✅ 4. I Built Around My Life—Not the Other Way Around
I flipped the script:
Instead of asking “What does my business need this month?”
I asked:
“What does my life need this month?
How can the business serve that?”
That meant:
- More margin
- More slow mornings
- More space between calls
- More creative time
- More play
I became the CEO again. Not the employee.
The Results (Spoiler: They Didn’t Drop—They Grew)
Within 90 days of unbuilding the wrong way, here’s what happened:
- My income stabilized—without launches
- My stress plummeted
- My clients got better results
- My content felt fun again
- My calendar felt light again
I had finally built the right thing…
…in the right way.
Questions to Ask Yourself
If this hit a nerve, pause and ask yourself:
- Am I delivering a dream offer in a way that feels like a nightmare?
- What parts of my business feel heavy, even though they “work”?
- Would I still run my business this way if I wasn’t trying to prove anything?
- Where am I optimizing performance over presence?
- What would I do differently if I fully trusted myself—not the guru playbook?
You might find that your offer is already great.
It just needs a better container.
Final Thought: Burn the Blueprint, Keep the Bones
Here’s what I want you to know:
You can build the right thing the wrong way.
You can serve deeply and still be drained.
You can hit goals and still feel off course.
That doesn’t mean you’re broken.
It means the model is.
And that’s fixable.
You don’t have to throw it all out.
Just strip it back.
Let it breathe.
Let it realign.
Let it be yours.
And when you rebuild it?
Build it around your energy.
Your values.
Your joy.
Your life.
The clients won’t go anywhere.
But burnout will.
Want Help Rebuilding Your Way?
DM me the word REBUILD and I’ll send you:
✅ My “Unbuild To Rebuild” playbook
✅ A one-page redesign for your offer, content, and delivery
✅ My anti-hustle launch method (that still converts)
✅ Journal prompts to reconnect with why you started this in the first place
You don’t need to start over.
You just need to stop building someone else’s way.
Let’s build the right thing—with the right energy this time.