This Version of Success Still Feels Empty

…I realized I needed to start redefining success.

Let me tell you about the day I realized I had built the wrong kind of success.

I was sitting in a beachfront Airbnb.

Laptop closed.
Revenue up.
Clients happy.
Calendar clear.

Everything I said I wanted… I had.

And yet?

I felt like a fraud in my own life.

Not because I wasn’t making it.
I was.
The business looked incredible on the outside.
The numbers were up, the impact was real, and my brand was “thriving.”

But deep inside?

I was restless.
Tired.
And—though I didn’t want to admit it—completely unfulfilled.

When the Dream Isn’t Yours Anymore

You know what’s wild?

Sometimes you get everything you asked for—and still feel like a stranger in your own story.

That’s what happened to me.

I built the empire.
Scaled the offers.
Automated the backend.
Nailed the brand voice.
Created the perfect client journey.
Got the “freedom.”

But it was someone else’s dream I had been executing.

Sometimes, what looks like growth on the outside feels like emptiness inside. That’s when redefining success becomes non-negotiable.

I was following a blueprint I didn’t write.
Teaching strategies I no longer loved.
Hitting goals I didn’t care about anymore.

I wasn’t living.
I was performing.

The Lie of the “Right Path”

Let me guess—you’ve been playing the game by the rules.

• Launch every 90 days.
• Show up daily on socials.
• Build out your funnel stack.
• Hit 6, then 7 figures.
• Hire the team.
• Scale the systems.

Maybe you’ve already done most of that.

You don’t need another client—you need to start redefining success in a way that includes your energy, your peace, and your truth.

But have you noticed something strange?

You’re ticking the boxes…
…but not feeling full.

You’re growing the business…
…but shrinking inside it.

I followed a strategy that worked… but didn’t work for me.
That’s the trap so many of us fall into before redefining success in a way that actually aligns with our values.

You’re serving others…
…but starving yourself.

This is the part of success nobody talks about:

The version everyone chases might not be the one you were meant for.

You Can’t Journal Your Way Out of Misalignment

When I first started noticing the emptiness, I tried to “mindset” my way through it.

Gratitude.
Meditation.
Coaching.
Vision boards.

All the tools. All the self-awareness.

But here’s the truth:

You can’t gratitude your way out of building the wrong business.

No amount of affirmations can override a body that knows it’s off-course.

Your nervous system doesn’t lie.
Your gut knows.
Your energy tells the truth.

And mine was SCREAMING.

The systems were solid. The offers were converting. But I felt completely out of sync—proof that redefining success isn’t just smart… it’s essential.

What Success Really Costs (If You’re Not Careful)

Success will give you applause — while quietly taking your peace.

I didn’t realize how much I had sacrificed in the name of growth:

• Saying yes to clients I didn’t vibe with.
• Launching things that were profitable but lifeless.
• Writing content that got “likes” but cost me my voice.
• Playing the personal brand game until I forgot who I was outside of it.

And the scariest part?

I didn’t even notice it was happening — until everything looked perfect.

That’s how subtle this trap is.

You don’t notice the emptiness until the noise stops.

And when it’s quiet…
…you’re forced to hear yourself again.

The Pivot I Didn’t Know I Needed

So I did something drastic.

I burned it down.

Not the business — but the way I was doing business.

• I stopped chasing “industry standard” offers.
• I canceled the content calendar.
• I dropped the voice that wasn’t mine anymore.
• I rebuilt around energy, not just revenue.

I stopped selling to be successful…

…and started showing up to be seen.

That’s when things changed.

Not just externally — though the money stayed.
But internally — where the real success lives.

According to Harvard Business Review, success without fulfillment often leads to burnout — even among high performers.

Let’s Redefine Success (So You Can Breathe Again)

Here’s what I believe now:

Success isn’t how much you make — it’s how you feel while you make it.

• Do you feel like yourself when you show up online?
• Do you love the people you work with?
• Do your offers still make you excited?
• Does your business fit your life — or consume it?

If the answer to most of those is “no,”
then maybe, just maybe…

You’ve built a version of success that’s not yours anymore.

And that’s not a failure.

That’s a checkpoint.

A sign to pivot.

Want support in redefining success for yourself? DM me the word REAL to get access to my free guide and upcoming workshop.

Questions You Need to Ask Yourself Today

Take a moment. No fluff.

Grab a pen and get honest:

1. What part of your business drains you—even though it’s “working”?
2. Who are you performing for in your brand right now?
3. What would you build if no one was watching?
4. What does real success feel like in your body—not just on paper?
5. Where have you been confusing “more” with “better”?

You don’t need another offer.

You don’t need another client.

You need a different definition of success.

One that includes your peace.
Your energy.
Your truth.

Permission to Build Something Real

You don’t have to scale the ladder if you realize it’s leaning against the wrong wall.

You’re allowed to:

• Change your mind.
• Burn the blueprint.
• Pivot mid-sentence.
• Say, “I want something simpler now.”
• Make less and feel better.

There’s no trophy for pushing through what’s misaligned.

There’s only exhaustion.

And trust me:

Your audience doesn’t want a perfect brand.
They want a present you.

Want Help Redefining It All?

If this hit close to home — here’s what I recommend:

DM me the word REAL and I’ll send you my:

✅ “Redesign Your Version of Success” guide
✅ Simple journaling prompts to reconnect with what you want
✅ A private invite to a workshop where I show you how to build a business that feels like yours

Because success without soul?
Is just another job.

And you didn’t come this far to settle for that.

Final Thought

You’re not broken.

You’re just waking up.

And it’s okay to say:

“This version of success still feels empty — and I’m ready for something real.”

This isn’t failure. It’s just the moment you begin redefining success on your terms.

Let’s rebuild.

From peace.
From presence.
From you.