Stop setting goals — I’m gonna say something that’ll make half the productivity gurus spit out their protein shakes:
I don’t set goals anymore.
Not in the traditional sense.
No S.M.A.R.T. goals. No 10-year vision boards. No KPIs with decimals.
And yet… I’m making more.
Working less.
And sleeping better.
Weird, right?
But let me walk you through it. Because this might be the permission slip you didn’t know you needed.
The no goal approach helped me create without pressure.
Table of Contents
The Day I Burned the Vision Board
Let’s rewind a couple years.
I was in “planning mode.” You know the vibe:
- January 1st.
- Fresh Moleskine notebook.
- Caffeine-fueled clarity.
- Big-ass whiteboard with 90-day goals, quarterly revenue targets, daily non-negotiables, and a vision that could make Tony Robbins cry.
I was ready.
Until… I wasn’t.
By mid-February?
The vision felt heavy.
The KPIs felt like chains.
The “morning routine” felt like a damn checklist to survive.
And worst of all?
I was hitting my goals… but I wasn’t happy.
Ever felt that?
The Problem With Traditional Goals
Here’s what I learned:
Most of us set goals based on shoulds, not truth.
- “I should hit six figures this quarter.”
- “I should grow my email list to 10k.”
- “I should launch a new product every 90 days.”
- “I should wake up at 5am, meditate, journal, then drink celery juice.”
The problem?
Goals based on shoulds don’t lead to fulfillment — they lead to burnout masked as ambition.
And here’s the kicker:
I realized I wasn’t building a business to grow.
I was building a business to escape the feeling of not being enough.
And goals — even when achieved — only fed that addiction.
So one afternoon, I made the wildest move of my career:
I stopped setting goals. Cold turkey.
What I Did Instead
Now, this doesn’t mean I sat on the couch and waited for money to fall from the ceiling.
It means I changed the way I created.
✦ I Swapped Goals for Daily Alignment
Instead of asking:
“What’s my target for the quarter?”
I started asking:
“What’s the most aligned thing I can do today?”
That simple question led me to:
- Record voice notes instead of polished reels
- Build micro-offers instead of full launches
- Connect with dream clients instead of chasing likes
Turns out, alignment breeds momentum faster than discipline ever could.
✦ I Replaced Hustle With Presence
When I stopped future-tripping over outcomes, I started enjoying the process.
And that shift?
It made my content sharper.
My offers clearer.
My energy cleaner.
People bought more — because they could feel I wasn’t selling from pressure anymore.
Most entrepreneurs don’t realize they should stop setting goals to truly grow.
✦ I Focused on Systems, Not Sprints
Instead of saying “I want 100K this month,” I focused on:
- Showing up once a week with something honest
- Serving my current clients 10% better
- Sending one real sales message instead of ten fluffy ones
Funny thing?
Revenue started flowing without the push.
Because consistency > intensity.
And connection > conversion tricks.
When I chose to stop setting goals, my business found its natural rhythm.
What Actually Happened When I Stopped Setting Goals
Here’s the part that blew my mind.
In the 6 months after ditching goals:
- My revenue grew 40%
- My calendar became 50% lighter
- I launched an offer in 48 hours that sold out
- I enjoyed my business again
Coincidence? Maybe.
But I don’t think so.
Because I stopped chasing success and started embodying it.
A no goal operating system shifts focus from outcomes to alignment.
What I Know Now (That I Wish I Knew Then)
✦ Goals Often Come From Insecurity
We chase numbers because we think they’ll fix how we feel.
Spoiler: they don’t.
Security isn’t created by outcomes.
It’s created by ownership — of your time, your voice, your energy.
✦ Goals Can Trap You In the Wrong Game
Ever crushed a launch, only to feel… flat?
That’s because the goal wasn’t yours.
It was what you thought you were supposed to do.
When you ditch the goal, you make space to find the truth of your work again.
✦ Direction Beats Destination
I don’t need a finish line.
I need a compass.
Now I run my business by feeling and feedback — not forecasts.
And I’ve never been more profitable.
Questions to Ask Yourself (Be Brutally Honest)
- What goals have I been chasing that don’t actually feel like mine?
- Am I setting goals to expand my life — or to prove something?
- What would happen if I let go of the outcome… and just focused on service today?
- If I trusted my intuition instead of my checklist, what would I do differently this week?
Journal these. Don’t just think about them.
Your real business — the one that brings both income and peace — starts there.
My “No-Goal” Operating System
Want to see what this looks like practically?
Here’s how I run my business now — without a single SMART goal in sight.
✅ One Offer That Feels Alive
I only sell what I want to deliver.
If it doesn’t excite me, I don’t build it.
If it doesn’t serve people deeply, I scrap it.
No goal will ever outwork a clear, juicy offer.
Why you should stop setting goals if you want freedom and results.
✅ Weekly Rhythm, Not Monthly Pressure
Every Monday, I ask:
- What message do I want to share?
- Who can I help directly this week?
- What am I excited to create?
That’s it.
Then I get to work — for real, not performatively.
✅ Daily Flow > Daily Grind
Some days I write.
Some days I coach.
Some days I walk and think.
The consistency is showing up.
The freedom is how I do it.
✅ Income Follows Integrity
I sell when it’s time.
I serve when it matters.
And I never pressure myself to launch just because it’s “Q3.”
My audience trusts me more.
And they buy faster — because there’s no gimmick.
Try This for 7 Days
Here’s your experiment:
- No goals this week
- No “shoulds”
- No future-tripping
Instead, ask:
“What do I know is aligned today?”
Create from that space.
Sell from that space.
Rest from that space.
Watch what happens.
You’ll be shocked how much gets done when you stop trying to force everything.
When you stop setting goals, your energy shifts from chasing numbers to building real momentum.
Final Thought: You’re Not a Robot
You don’t need a 10-year plan.
You need permission to trust yourself.
So here it is:
You’re allowed to stop setting goals.
You’re allowed to build slower, deeper, freer.
You’re allowed to create success your way.
And who knows?
You might just get more results than ever before.
Just like I did.
Want My Framework?
DM me the word FLOW and I’ll send you:
✅ My “No-Goal Business Builder” Guide
✅ Daily Alignment Tracker
✅ Message-from-the-Heart Content Prompts
✅ Offer Energy Checklist
Because success doesn’t come from the perfect plan.
It comes from showing up real, present, and unapologetically YOU.
Now go make something — without chasing anything.
You’re already enough.
And your business gets to reflect that.
If you’re ready to stop setting goals and start building on alignment, try this today.