I’m pulling back the curtain on The Strategy I Used Then Abandoned Forever — the high‑pressure launch system that brought me clients and cash, but also cost me my sanity and my love for business.
Let me tell you a story most marketers won’t.
It’s not about a strategy that worked.
It’s about one that didn’t — but looked like it should’ve.
The strategy that got me attention, clients, and revenue.
But also drained me, burned me out, and made me question if I even liked business anymore.
Yeah. That one.
This is the strategy I used, then abandoned forever.
And what I replaced it with not only brought in more money — it gave me myself back.
So let’s rewind…
Table of Contents
When It “Worked” Too Well
There was a season when I did everything by the book.
You know the drill:
- Daily content calendar
- 3-part webinar series
- Tripwire funnel with upsell
- Launch every 6–8 weeks
- 5-figure months or bust
And for a while?
It worked.
Sort of.
I had clients.
I had income.
I had people in my DMs calling me a “genius.”
But the more it worked… the more it didn’t.
Here’s what I mean.
Over time, I realized The Strategy I Used Then Abandoned Forever was draining my creative energy more than generating sustainable results.
The Hidden Cost of a “Proven” Strategy
Let me give you a snapshot of life back then:
- Writing content felt like performing.
- Launches left me emotionally bankrupt.
- Every new client brought a wave of anxiety.
- I checked Stripe 10x a day for validation.
- I started resenting the very business I built.
Sound familiar?
I thought I had to “just push through.”
Because “this is what success looks like,” right?
Wrong.
The truth?
I was running someone else’s strategy in a business that needed mine.
When I look back, The Strategy I Used Then Abandoned Forever felt powerful—but it was built on pressure, not peace.
The Strategy I Used: The High-Pressure, High-Volume Launch Model
You’ve probably seen it a million times.
Big pre-launch runway.
Build the hype.
Webinar with a countdown timer.
“Only 48 hours left!”
Bonuses stacked like a buffet.
Sliding into DMs with “just checking if you saw this!”
And look — that model can work.
But for me?
It was misaligned at the core.
It relied on:
- High energy output I couldn’t sustain
- Constant urgency I didn’t believe in
- Conversions that felt manipulative
- A version of me that was always “on”
I felt like a salesperson wearing a mask — selling success while secretly wanting to quit.
The real transformation began the moment I walked away from The Strategy I Used Then Abandoned Forever and embraced simplicity.
The Breaking Point
The moment it snapped?
I was on day three of a five-day launch.
Everything was “on track” — opt-ins, attendance, engagement.
But I was sitting on the floor of my office, lights off, hoping no one booked another call.
I remember thinking:
“I built this for freedom.
So why does it feel like a prison?”
That was it.
I promised myself:
“Never again.”
Many marketers ask, “Why switch from The Strategy I Used Then Abandoned Forever?” Because it cost me my freedom and my belief in business.
How I Replaced The Strategy I Used Then Abandoned Forever
No more complicated funnels.
No more hype.
No more chasing.
I deleted the countdown timers.
Shut down the evergreen webinar.
Tossed the tripwire.
And I asked one question:
“What’s the simplest way I can help the right people, in a way that feels light and real?”
What happened next shocked me.
Simpler Business. Better Results.
Here’s what I rebuilt:
✅ One Offer. One Path.
I stopped offering 4 different programs at once.
I built one clear offer around my zone of genius, priced it right, and committed to making it better, not bigger.
Suddenly?
My messaging clicked.
My confidence returned.
Sales became easy conversations — not pressure cookers.
✅ Evergreen Connection > Evergreen Funnels
Instead of automated scarcity, I built authentic trust.
I shared:
- Wins
- Lessons
- Stories (especially the messy ones)
- What I actually believe in
People responded. Because it wasn’t a script.
It was me.
✅ Slow Growth, Real Momentum
I didn’t scale overnight.
But I built something that could actually last.
A business that didn’t need launches to survive.
A business that didn’t crumble if I took a weekend off.
A business that earned more in fewer hours — with better clients.
According to Yoast’s guide on why outbound links matter for SEO, including external references adds trust and value for your readers.
But Wait… Why Did I Use That Strategy in the First Place?
Here’s the kicker:
That old strategy wasn’t evil.
It was just borrowed.
I never asked:
- “Does this match my energy?”
- “Do I like selling this way?”
- “Can I sustain this long-term?”
I saw it working for someone else and assumed it should work for me.
But what works for them might crush you.
That’s not failure.
That’s feedback.
What I Know Now That I Didn’t Back Then
- You can earn without performing.
You don’t have to be loud, “on,” or high-energy 24/7. - Simplicity converts better than cleverness.
Clarity closes deals. Complexity kills them. - You don’t need to prove anything.
The right clients buy from trust — not theatrics. - A business built on pressure will burn you out.
Period. - If the strategy costs your peace, it’s too expensive.
Even if it “works.”
Questions You Might Need to Ask Yourself (Even If It’s Uncomfortable)
These are the questions that helped me rebuild:
- What part of my strategy feels like performance?
- Am I building a business — or just trying to survive another launch?
- If I stripped away what I “should” do, what do I want to do?
- What would it look like to build my way — not someone else’s blueprint?
- If I knew I could succeed doing less, what would I stop doing immediately?
Journal them. Answer honestly.
The truth might scare you — but it’ll free you too.
Final Thought: Strategy Isn’t the Hero — You Are
The biggest lie in business?
That the strategy is what creates success.
It’s not.
You are.
Your clarity.
Your presence.
Your alignment.
Your energy.
No strategy can compensate for a misaligned soul.
And no blueprint — no matter how proven — is worth more than your peace.
So try this:
Let go of the strategy you think you need.
Tune into what feels true.
Build from there.
You might just build a business you actually love waking up to.
One that works with you — not against you.
Want My “Unmarket Like a Pro” Mini Toolkit?
If you’ve been building from burnout, I got you.
DM me the word REAL and I’ll send you:
✅ My “Aligned Offer Builder” worksheet
✅ The 5-email nurture sequence I still use to this day
✅ My No-Hype Sales Call Flow
✅ The “Quit the Funnel” Freedom Framework
Because you don’t need to be louder.
You just need to be truer.
Let’s build that together.