What Letting Go Really Looked Like

Letting Go in Business is a challenging yet essential step toward real alignment and freedom…

Let me tell you a story I never thought I’d share publicly.

Because we all say we want to “let go” of what no longer serves us.

We say we want alignment.
Simplicity.
Ease.

But no one tells you what letting go actually looks like in real-time.

Spoiler: it’s not always this zen, graceful process where you breathe deeply, journal in lavender lighting, and feel reborn by sunset.

No.

For me?

Letting go looked like crying in my car.
Letting go looked like walking away from revenue.
Letting go looked like disappointing people who loved the old version of me.
Letting go looked like admitting that I built something I didn’t want to keep growing.

Letting Go in Business is messy, emotional, and sometimes painful—but it’s often the first step toward genuine freedom. In this post, we unpack what letting go looks like in real-time and why letting go of a business that no longer aligns with you can actually lead to deeper joy and creativity.

What I Was Afraid to Say Out Loud

I had created a business that looked beautiful from the outside.

I was fully booked.
I was hitting consistent five-figure months.
I was known, respected, reposted, and referred.

But here’s the truth I didn’t want to face:

I didn’t like my business anymore.

I liked the clients. I liked the mission. But I hated the machine I had built to deliver it.

Letting Go in Business demands trust.

Every Monday felt heavier.
Every launch felt forced.
Every goal felt like someone else’s idea of success.

And the worst part?

I didn’t know how to stop.

Because how do you walk away from something that’s working?

How do you let go when everyone around you is telling you to scale?

How do you pivot when your entire identity is built on what you just created?

Harvard Business Review on business pivots

The Day Everything Cracked Open

I still remember the exact moment I hit my “enough.”

It wasn’t dramatic.

No failed launch. No public flop. No scandal.

It was just a normal Tuesday morning. My third call of the day had ended. My voice was tired. My jaw was clenched. And my calendar looked like a punishment, not a privilege.

Letting Go in Business creates clarity.

I opened my journal — the one I bought to write “visionary thoughts” in — and scribbled:

“If this is success, why do I feel trapped?”

I stared at those words for a long time.

Because they weren’t coming from ego.
They were coming from my soul.

The Lie of “Don’t Quit What’s Working”

You’ve heard it. Maybe you believe it too.

“Don’t quit. Just optimize.”
“Tweak it. Tidy it. Automate it.”
“Don’t walk away from something profitable.”

Here’s what I say now:

If it’s costing your peace, it’s too expensive — even if it’s profitable.

Letting Go in Business fuels freedom.

So Here’s What Letting Go Really Looked Like:

Let’s break it down. No fluff. Just truth.

✅ 1. Letting Go Looked Like Canceling My Own Launch (Mid-Way)

I had a big launch plan. Webinars. Ads. Affiliates. Hype.

And halfway through, I stopped it.

Not because it wasn’t converting.

But because I realized I didn’t want to deliver what I was selling anymore.

I was selling an old version of me.
And my nervous system was screaming, “We’re done here.”

Letting Go in Business redefines success.

So I shut it down.

And guess what?

I lost $18,000 in projected income.

And I slept better that night than I had in 6 months.

✅ 2. Letting Go Looked Like Pausing My Program — With Clients Still Inside

This one hurt.

But I refunded people. Gave bonuses. Overdelivered in value.

And then?

I ended it.

Because my integrity meant more than my income.

Letting Go in Business heals identity.

People said I was crazy.

But I’ll never forget the message one client sent:

“Thank you for modeling what real alignment looks like. You just gave me permission to do the same.”

Sometimes your scariest move becomes someone else’s awakening.

✅ 3. Letting Go Looked Like Logging Out for Two Weeks

I didn’t announce it. I just left.

No “taking a break” post.
No content batching.
No visibility strategy.

I just went silent.

And in the silence, something wild happened:

My brain came back.
My ideas came back.
I came back.

Because when you stop feeding the algorithm, you start feeding your soul.

✅ 4. Letting Go Looked Like Being Okay with Being Misunderstood

I disappointed people.

People who loved what I used to post.
People who liked my old offers.
People who were waiting for “what’s next.”

But I wasn’t building for them anymore.

I was rebuilding for me.

And not everyone will get it.

That’s okay.

Because I’d rather be misunderstood in peace than praised in a prison.

✅ 5. Letting Go Looked Like Making Space Before I Had a Plan

This was the hardest part.

Sitting in the unknown.

Not rushing to “replace” the old with a new shiny thing.
Not defaulting back to busywork.
Not forcing clarity just to soothe my ego.

But actually sitting with the pause.

That’s where I met myself again.

And the next idea that came?

It didn’t feel rushed. It felt true.

Questions for You (Be Brave)

If any part of this is tugging at your gut, ask yourself:

1. What have I outgrown — but feel guilty letting go of?
2. Where am I overdelivering out of fear, not love?
3. What part of my business no longer reflects who I’ve become?
4. If I wasn’t afraid of judgment, what would I release — today?
5. If I fully trusted myself, what would I create next?

These aren’t casual journal prompts. They’re truth serum.

Sit with them.

And if they hurt a little?

Good.

It means something real is waking up.

The Truth About Letting Go

Letting go doesn’t look like a sexy rebrand.

It doesn’t always mean a “quantum leap.”

It looks like:

• Shaky decisions
• Honest conversations
• Fewer plans
• More silence
• Deeper trust

And the moment you really let go?

You start to remember what freedom feels like.

Not just in your business.

But in your body.

What Came After I Let Go?

Here’s the part no one tells you:

Letting go doesn’t mean everything falls apart.

Letting go means making space for something real.

When I stopped performing…

• My audience got quieter — but truer.
• My offers got smaller — but more profitable.
• My days got slower — but more joyful.

And what I’m building now?

It doesn’t just make me money.

It makes me feel.

Grounded. Creative. Powerful. Free.

Final Thought: Let Go Loudly (or Quietly — But Do It)

You don’t need a permission slip.

You don’t need a strategy.

You don’t need a coach to say, “Yes, you can walk away from that funnel.”

You know.

You already know.

So the only question left is:

Will you honor the truth you already feel?

Want to Let Go Without Burning It All Down?

DM me the word UNRAVEL and I’ll send you:

✅ The 7-question “Exit Clarity” worksheet
✅ My 3-step framework for pivoting with integrity
✅ A behind-the-scenes video of how I sunset my old offers
✅ My favorite affirmation when everything feels uncertain

Because letting go isn’t the end.

It’s the start of building something finally aligned.

And you?

You’re ready for that next chapter.

Even if your voice shakes when you write it.